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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Customer value"
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Search: subject:"B-to-B-Marketing"
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Customer value
B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
88
Supplier relationship management
88
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
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business-to-business marketing
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Alnakhli, Hayam
1
Anderson, James C.
1
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1
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1
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1
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1
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1
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1
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1
Leone, Robert P.
1
Liu, Yanzhe
1
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1
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1
Park, Changhyun
1
Petersen, J. Andrew
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Skjølsvik, Tale
1
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Journal of marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business research : JBR
7
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European journal of marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of creating value
1
Journal of forest economics : JFE
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of modelling in management
1
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ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
5
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Uncovering customer profitability segments for business customers
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10009522909
Saved in:
8
An examination of the relationship between a firm's offerings and different customer loyalty segments
Stading, Gary L.
;
Johnson, Madeline
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 367-391
Persistent link: https://www.econbiz.de/10009714638
Saved in:
9
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
10
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
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