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~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Success factor"
~subject:"Market segmentation"
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Success factor
Market segmentation
B-to-B-Marketing
51
Business-to-business marketing
51
Salespeople
13
Verkaufspersonal
13
Lieferantenmanagement
11
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11
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1
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1
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1
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Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
12
SpringerLink / Bücher
7
The journal of business & industrial marketing
6
Journal of business-to-business marketing
5
Journal of business research : JBR
4
Journal of strategic marketing
4
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3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
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2
Gabler Research
2
Global business and organizational excellence : a review of research & best practices
2
Innovation in pricing : contemporary theories and best practices
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
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1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM in financial services : a practical guide to making customer relationship management work
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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1
Engineering online library
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Gabler Edition Wissenschaft / Business-to-business-Marketing
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Gabler Research / Markt- und Unternehmensentwicklung
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Gabler research
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ECONIS (ZBW)
11
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Mehr Freiheit für Verkäufer
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010205411
Saved in:
2
"Die versteckten Perlen finden"
Lehmitz, Soenke
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009581516
Saved in:
3
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
4
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
6
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
7
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
8
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
9
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
10
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
1
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