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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Agency theory"
~subject:"Kundenwert"
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Agency theory
Kundenwert
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
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Konsumentenverhalten
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Portfolio selection
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Vertrauen
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sales management
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Social web
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3
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3
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
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2
Selnes, Fred
2
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Iacobucci, Dawn
1
Järvi, Pentti
1
Khan, M. Sajid
1
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1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Munnukka, Juha
1
Naumann, Earl R.
1
Outi, Uusitalo
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
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1
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
8
Journal of business research : JBR
7
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
The service industries journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
ERIM report series research in management
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European research on management and business economics
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
INSEAD Working Paper
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
3
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
6
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
7
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
8
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
9
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
10
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
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