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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"Marketing theory"
~subject:"Agency theory"
~subject:"Kundenwert"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
B-to-B-Marketing
58
Business-to-business marketing
58
Lieferantenmanagement
22
Salespeople
22
Supplier relationship management
22
Verkaufspersonal
22
Beziehungsmarketing
21
Relationship marketing
21
Selling
13
Verkauf
13
Customer value
10
business-to-business marketing
9
sales management
6
Betriebliche Wertschöpfung
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
Value creation
5
Business network
4
Confidence
4
Unternehmensnetzwerk
4
Vertrauen
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Physical distribution
3
Service-Dominant Logic
3
Service-dominant logic
3
Success factor
3
Theorie
3
Theory
3
Vertrieb
3
relationship marketing
3
trust
3
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12
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Hilton, Toni
2
Selnes, Fred
2
Anderson, Erin
1
Anzivino, Alessia
1
Corsaro, Daniela
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Davidson, Anthony
1
Frow, Pennie
1
Hughes, Tim
1
Iacobucci, Dawn
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
McColl-Kennedy, Janet R.
1
Mencarelli, Rémi
1
Payne, Adrian
1
Petersen, J. Andrew
1
Rivière, Arnaud
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Vafeas, Mario
1
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
8
Journal of business research : JBR
7
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
Marketing intelligence & planning
2
The service industries journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
ERIM report series research in management
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European research on management and business economics
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
INSEAD Working Paper
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
3
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
4
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
5
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
8
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
9
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
10
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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