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~isPartOf:"Journal of marketing"
~subject:"sales management"
~subject:"Market segmentation"
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Search: subject:"B-to-B-Marketing"
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sales management
Market segmentation
B-to-B-Marketing
33
Business-to-business marketing
33
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Marktsegmentierung
5
Portfolio selection
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Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
Agency theory
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Bundling strategy
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Business network
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Corporate culture
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Innovation
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Innovation management
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Innovationsmanagement
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Kundengewinnung
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Leistungsbündel
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Managers
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Negotiations
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Performance measurement
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Performance-Messung
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Schmitz, Christian
2
Selnes, Fred
2
Alavi, Sascha
1
Frieß, Maximilian
1
Habel, Johannes
1
Hahn, Alexander
1
Homburg, Christian
1
Jensen, Ove
1
Lee, You-Cheong
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Journal of marketing
Journal of business-to-business marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation in pricing : contemporary theories and best practices
2
Journal of strategic marketing
2
The journal of personal selling & sales management : JPSSM
2
Berichte aus der Betriebswirtschaft
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM in financial services : a practical guide to making customer relationship management work
1
Engineering online library
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of business-to-business marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of business environment : IJBE
1
International journal of logistics : research and applications
1
International journal of services and operations management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of personal selling & sales management : JPSSM
1
Legends in marketing
1
Management research review
1
Maritime policy & management
1
Marketing intelligence & planning
1
Marketing theory
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
1
Technischer Vertrieb
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
3
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
4
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
5
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
6
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
7
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
8
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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