//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~person:"Henneberg, Stephan"
~subject:"Business-to-Business-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-Business-Marketing
B-to-B-Marketing
36
Business-to-business marketing
36
Lieferantenmanagement
14
Supplier relationship management
14
Business network
11
Unternehmensnetzwerk
11
Investitionsgütermarketing
8
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Marketingmanagement
5
Beschaffung
4
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
Deutschland
4
Germany
4
Marketing management
4
Procurement
4
Relationship marketing
4
Value creation
4
Customer integration
3
Dienstleistungsmanagement
3
Direktmarketing
3
Firm performance
3
Großbritannien
3
Kundenintegration
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Service management
3
Theorie
3
Theory
3
United Kingdom
3
Unternehmenserfolg
3
00.09.1995
2
Business services
2
Cognition
2
Competitive strategy
2
Dienstleistungsmarketing
2
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
6
English
2
Undetermined
1
Author
All
Jacob, Frank
Godefroid, Peter
Henneberg, Stephan
Kleinaltenkamp, Michael
12
Pförtsch, Waldemar A.
10
Werani, Thomas
8
Lippold, Dirk
7
Baumgarth, Carsten
6
Geile, Andrea
6
Goldmann, Andreas
6
Homburg, Christian
6
Saab, Samy
6
Sieck, Hartmut
6
Wille-Baumkauff, Benjamin
6
Brennan, Ross
5
Canning, Louise
5
McDowell, Raymond
5
Rentzsch, Hans-Peter
5
Zupancic, Dirk
5
Ammann, Paul
4
Binckebanck, Lars
4
Fredebeul-Krein, Tobias
4
Gaubinger, Kurt
4
Geiger, Ingmar
4
Hiemeyer, Wolf-Dieter
4
Hofmaier, Richard
4
Kindermann, Harald
4
Kreutzer, Ralf T.
4
Masciadri, Peter
4
Pepels, Werner
4
Plötner, Olaf
4
Rumler, Andrea
4
Sandstede, Christoph
4
Stingel, Susanne
4
Tecklenburg, Tim
4
Aull, Manfred
3
Baaken, Thomas
3
Baal, Sebastian van
3
Bausback, Nadine
3
Bhalla, Gaurav
3
Blythe, Jim
3
Bonnemeier, Sebastian
3
more ...
less ...
Published in...
All
Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Source
All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
4
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2016
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011836539
Saved in:
2
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2013
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009740485
Saved in:
3
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
4
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
5
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
6
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
7
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
8
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001768515
Saved in:
9
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004783534
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->