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~person:"Kumar, V."
~person:"Ahearne, Michael"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
20
Business-to-business marketing
20
Beziehungsmarketing
6
Relationship marketing
6
Salespeople
6
Verkaufspersonal
6
Performance measurement
5
Performance-Messung
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand image
3
Markenimage
3
Anforderungsprofil
2
Brand management
2
Contingency theory
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Kontingenztheorie
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Leistungsentgelt
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Markenführung
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Marketing management
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Marketingmanagement
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Outsourcing
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Performance pay
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Allokation
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Arbeitsleistung
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Außendienst
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B2B markets
1
Bayes-Statistik
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Bayesian inference
1
Brand equity
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
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Conceptual framework
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Customer acquisition
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Customer satisfaction
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Kumar, V.
Ahearne, Michael
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of business-to-business marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
20
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11
Challenges of CRM implementation in business-to-business markets : a contingency perspective
Ahearne, Michael
;
Rapp, Adam
;
Mariadoss, Babu John
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009505513
Saved in:
12
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
13
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
14
Sales force performance : a typology and future research priorities
Ahearne, Michael
;
Lam, Son K.
- In:
Handbook of business-to-business marketing
,
(pp. 496-520)
.
2012
Persistent link: https://www.econbiz.de/10009500124
Saved in:
15
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
16
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
17
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
18
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
19
Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael
;
Kothandaraman, Prabakar
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10003865272
Saved in:
20
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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