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~person:"Kumar, V."
~person:"Kang, Bohyeon"
~subject:"Relationship marketing"
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Relationship marketing
B-to-B-Marketing
12
Business-to-business marketing
12
Beziehungsmarketing
7
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand management
2
Markenführung
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Marketing management
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Marketingmanagement
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Performance measurement
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Performance-Messung
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Structural equation model
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Strukturgleichungsmodell
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B2B markets
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Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
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Buyer acceptance
1
Buyer-seller relationships
1
Climate change
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Climate change risk
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Conceptual framework
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Customer acquisition
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Direct marketing
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Direktmarketing
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Emerging economies
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Emerging markets
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Forecast
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Klimawandel
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Kundenbindung
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Kumar, V.
Kang, Bohyeon
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
Graça, Sandra S.
3
Guo, Chiquan
3
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Legends in marketing
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ECONIS (ZBW)
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon
;
Jindal, Rupinder P.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
Saved in:
3
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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