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~subject:"Leistungsbündel"
~subject:"Kundenwert"
~isPartOf:"Journal of marketing"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Kundenwert
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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8
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Bornemann, Torsten
1
Colm, Laura
1
Kumar, V.
1
Leone, Robert P.
1
Ordanini, Andrea
1
Petersen, J. Andrew
1
Reinartz, Werner J.
1
Ulaga, Wolfgang
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
18
Journal of business-to-business marketing
10
Journal of business research : JBR
8
SpringerLink / Bücher
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Innovation in pricing : contemporary theories and best practices
4
Journal of service research
4
Marketing theory
4
Creating and managing superior customer value
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection / Business and Economics
3
Beiträge zum Controlling
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Research
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of revenue and pricing management
2
Journal of service management
2
Management decision : MD
2
Marketing intelligence & planning
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Research
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
AIM Research working paper series
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
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ECONIS (ZBW)
8
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Date (oldest first)
1
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
4
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
5
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
6
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
7
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
8
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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