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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~subject:"Business-to-Business-Marketing"
~isPartOf:"Journal of business-to-business marketing"
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Pricing strategy
Marketingtheorie
Business-to-Business-Marketing
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
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Marketingmanagement
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Innovation
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Customer value
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Katrichis, Jerome M.
3
LaPlaca, Peter J.
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Dant, Rajiv P.
1
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1
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Krishnan, Vijaykumar
1
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1
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1
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1
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1
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1
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Journal of business-to-business marketing
SpringerLink / Bücher
66
Industrial marketing management : the international journal for industrial and high-tech firms
43
Springer eBook Collection
25
Research
18
Springer eBook Collection / Business and Economics
16
Business-to-Business-Marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
10
essentials
10
Gabler Research
9
Gabler Edition Wissenschaft
8
The journal of business & industrial marketing
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
7
Springer eBooks / Business and Economics
7
Beiträge zur empirischen Marketing- und Vertriebsforschung
5
Modernes Marketing für Studium und Praxis
5
Schriften zum innovativen Marketing
5
Essentials
4
Europäische Hochschulschriften / 5
4
Innovatives Markenmanagement
4
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Lehrbuch
4
Reihe: Marketing : MAR
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Applied Marketing Science / Angewandte Marketingforschung
3
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Dissertation.de
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Gabler Research / Business-to-Business-Marketing
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Kohlhammer Edition Marketing
3
Kundenmanagement & Electronic Commerce
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Manufacturing & service operations management : M & SOM
3
Springer Gabler Research
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Springer-Gabler Research
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ECONIS (ZBW)
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
4
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
5
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
6
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
Saved in:
7
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
8
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
9
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
10
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
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