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~isPartOf:"Journal of marketing management : MM"
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Search: subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
22
Value creation
22
Customer integration
9
Kundenintegration
9
Service-Dominant Logic
9
Service-dominant logic
9
Beziehungsmarketing
5
Relationship marketing
5
Gesundheitswesen
4
Health care system
4
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Customer value
3
Dienstleistungsqualität
3
Institutional economics
3
Institutionenökonomik
3
Konsumentenverhalten
3
Kundenwert
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Service quality
3
Social marketing
3
value co-creation
3
value creation
3
Luxury goods
2
Luxusgüter
2
Marketing theory
2
Marketingtheorie
2
Social Marketing
2
Social Web
2
Social web
2
co-creation
2
1970-1979
1
Arzneimittel
1
B-to-B-Marketing
1
Bekleidungsindustrie
1
Bibliometrics
1
Bibliometrie
1
Business ethics
1
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22
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22
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English
22
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Hilton, Toni
2
Hughes, Tim
2
Lindgreen, Adam
2
Zainuddin, Nadia
2
Aitken, Robert
1
Antioco, Michael D. J.
1
Balaji, M. S.
1
Barnes, Bradley R.
1
Baumann, Jasmin
1
Bridson, Kerrie
1
Bruce, Margaret
1
Carrigan, Marylyn
1
Chalcraft, David
1
Crowther, Philip
1
Daly, Lucy
1
Dent, Kendall
1
Donlan, Leah
1
Evans, Jody
1
Garry, Tony
1
Grönroos, Christian
1
Hartley, Stephanie
1
Harwood, Tracy
1
Hibbert, Sally
1
Hingley, Martin D. J.
1
Kowalkowski, Christian
1
Le Meunier-FitzHugh, Kenneth
1
Liu, Martin J.
1
Luca, Nadine R.
1
McDonald, Ruth
1
McEachern, Morven G.
1
McKechnie, Sally
1
Melewar, T. C.
1
Minkiewicz, Joanna
1
Moraes, Caroline
1
Palihawadana, Dayananda
1
Persson, Oscar
1
Previte, Josephine
1
Purvis, Martin K.
1
Purvis, Maryam A.
1
Reast, Jon D.
1
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Journal of marketing management : MM
Journal of business research : JBR
201
SpringerLink / Bücher
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
Technological forecasting & social change : an international journal
90
Springer eBook Collection
64
World Bank E-Library Archive
62
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
61
International journal of value chain management : IJVCM
60
International journal of production economics
48
The journal of business & industrial marketing
48
Working paper
48
Journal of business ethics : JOBE
45
Journal of retailing and consumer services
45
Strategic management journal
45
Competition & change : the journal of global business and political economy
43
IFPRI discussion paper
43
Policy research working paper : WPS
39
ERIA discussion paper series
37
Journal of creating value
37
The world economy : the leading journal on international economic relations
37
Food policy : economics planning and politics of food and agriculture
36
International journal of production research
36
IDE discussion papers
35
Journal of service management
35
World Bank Policy Research Working Paper
35
The service industries journal
34
Business strategy and the environment
33
California management review
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
NBER working paper series
32
Marketing theory
31
Working papers / ADB Institute
31
CESifo working papers
30
Journal of strategic marketing
30
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
29
The journal of services marketing
29
Gabler Edition Wissenschaft
28
NBER Working Paper
28
Structural change and economic dynamics : SC+ED
28
Journal of international management
27
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ECONIS (ZBW)
22
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22
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1
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
2
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
3
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
Saved in:
4
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
5
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
6
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
7
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Saved in:
8
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
9
From conspicuous to considered fashion : a harm-chain approach to the responsibilities of luxury-fashion business
Carrigan, Marylyn
;
Moraes, Caroline
;
McEachern, Morven G.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10010209644
Saved in:
10
Institutional expertise in the Service-Dominant logic : knowing how and knowing what
Purvis, Martin K.
;
Purvis, Maryam A.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1626-1641
Persistent link: https://www.econbiz.de/10009697975
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