//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
197
Relationship marketing
194
Consumer behaviour
86
Konsumentenverhalten
86
Customer satisfaction
48
Kundenzufriedenheit
48
Dienstleistungsqualität
30
Service quality
30
Brand management
29
Markenführung
29
Lieferantenmanagement
27
Supplier relationship management
27
Marketing management
24
Marketingmanagement
24
relationship marketing
24
Brand image
22
Markenimage
22
Confidence
21
Vertrauen
21
Brand
16
Einzelhandel
16
Markenartikel
16
Retail trade
16
Emotion
13
Customer value
10
Dienstleistungsmarketing
10
Kundenwert
10
Services marketing
10
Bank
9
Kundenbindungsprogramm
9
Loyalty program
9
Salespeople
9
USA
9
United States
9
Verkaufspersonal
9
B-to-B-Marketing
8
Brand loyalty
8
Business-to-business marketing
8
Customer retention
8
Personality psychology
8
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
194
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
194
Aufsatz in Zeitschrift
194
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
197
Author
All
Dagger, Tracey S.
4
Gil Saura, Irene
4
He, Hongwei
3
Ricard, Line
3
Agariya, Arun Kumar
2
Bebber, Suélen
2
Bejou, Azam
2
Bejou, David
2
Bruhn, Manfred
2
Brun, Isabelle
2
Chen, Tser-yieth
2
De Chernatony, Leslie
2
Faßnacht, Martin
2
Grewal, Dhruv
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Hartline, Michael D.
2
Iyer, Gopalkrishnan R.
2
Lindsey-Mullikin, Joan
2
Maklan, Stan
2
Milan, Gabriel Sperandio
2
Nguyen, Tho D.
2
Nguyen, Trang T. M.
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Paulssen, Marcel
2
Phau, Ian
2
Quach, Sara
2
Roulet, Raphael
2
Ruiz-Molina, María-Eugenia
2
Singh, Deepali
2
Thaichon, Paramaporn
2
Vlachos, Pavlos A.
2
Woisetschläger, David M.
2
Zboja, James J.
2
Zhu, Weichun
2
Zuraidah Zainol
2
Abeza, Gashaw
1
Abosag, Ibrahim
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
99
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
194
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
197
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
10
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->