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~person:"Krafft, Manfred"
~subject:"B-to-B-Marketing"
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Search: subject:"Beziehungsmarketing"
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B-to-B-Marketing
Beziehungsmarketing
42
Relationship marketing
42
Theorie
9
Theory
9
Customer value
7
Deutschland
7
Germany
7
Kundenwert
7
Customer satisfaction
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Kundenzufriedenheit
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Consumer behaviour
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Konsumentenverhalten
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Kundenmanagement
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Marketing management
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Marketingmanagement
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Market research
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Marktforschung
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Business-to-business marketing
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Customer integration
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Customer relationship management
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Electronic Commerce
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Estimation
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Firm performance
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Kundenanalyse
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Kundenbindungsprogramm
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Kundenintegration
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Lieferantenmanagement
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Loyalty program
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Marketing theory
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Marketingtheorie
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Mobile Marketing
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Mobile marketing
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New product development
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Produktentwicklung
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Schätzung
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Supplier relationship management
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Krafft, Manfred
Svensson, Göran
11
Kleinaltenkamp, Michael
10
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Kumar, V.
5
Schmitz, Christian
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Jalkala, Anne
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
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Chatterjee, Sheshadri
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Echchakoui, Saïd
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Eggert, Andreas
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Ehret, Michael
3
Evanschitzky, Heiner
3
Graça, Sandra S.
3
Grewal, Dhruv
3
Guo, Chiquan
3
Homburg, Christian
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Huang, Ying
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Høgevold, Nils
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Verein Deutscher Ingenieure
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
VDI-Studie
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ECONIS (ZBW)
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1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Kundenzufriedenheit und Kundenwert : Ergebnisse der gleichnamigen Studie der VDI-Gesellschaft "Entwicklung Konstruktion Vertrieb" (VDI-EKV) und von CEO GmbH, Krefeld
Krafft, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000962511
Saved in:
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