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~isPartOf:"The international journal of bank marketing : IJBM"
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Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
41
Konsumentenverhalten
41
Bank
38
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
25
Service quality
25
Personal banking
21
Privatkundengeschäft
21
Confidence
12
Vertrauen
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Customer loyalty
11
Electronic Banking
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Bankgeschäft
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Brand management
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Indien
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Trust
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Brand image
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Markenimage
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Banks
6
Corporate Social Responsibility
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Corporate social responsibility
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Customer value
6
Kundenwert
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Banking industry
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Customer orientation
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Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
3
Amin, Muslim
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Eriksson, Kent
2
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2
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The international journal of bank marketing : IJBM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of retailing
102
The journal of brand management : an international journal
101
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Service business
84
Cogent business & management
83
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
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ECONIS (ZBW)
85
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51
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51
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
52
Consumer trust in banking relationships in Europe
Järvinen, Raija Anneli
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010415373
Saved in:
53
Antecedents of discretionary risky-service behavior : an exploratory study
Bhaskar, Shilpa Sharma
;
Khera, Shikha N.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 477-493
Persistent link: https://www.econbiz.de/10010415423
Saved in:
54
The added value of service provision
Nyman, Henrich
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 457-476
Persistent link: https://www.econbiz.de/10010415431
Saved in:
55
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
56
Customer CSR expectations in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10010366744
Saved in:
57
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
58
Social value in retail banking
Roig, Juan Carlos Fandos
;
Guillén, Marta Estrada
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
Saved in:
59
Obstacles to upgrading customer value-in use in retail banking
Lähteenmaki, Ilkka
;
Nätti, Satu
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009787623
Saved in:
60
Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010189487
Saved in:
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