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~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~isPartOf:"Journal of retailing"
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Erfolgsfaktor
Marketing management
Brand management
51
Markenführung
51
Consumer behaviour
48
Konsumentenverhalten
48
Einzelhandel
34
Retail trade
34
Brand image
29
Markenimage
29
Brand
26
Markenartikel
24
Beziehungsmarketing
15
Handelsmarke
15
Relationship marketing
15
Store brand
15
Preismanagement
11
Pricing strategy
11
Einzelhandelspreis
9
Marketingmanagement
9
Retail price
9
Sales promotion
9
Verkaufsförderung
9
Online retailing
6
Online-Handel
6
Retailing
6
Private labels
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Discrete choice
4
Diskrete Entscheidung
4
Distribution channel
4
Food trade
4
Lebensmittelhandel
4
Luxury goods
4
Luxusgüter
4
Product design
4
Produktgestaltung
4
Vertriebsweg
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English
9
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Bachtel, Robert C.
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Koll, Oliver
1
Lee, Eunkyu
1
Ma, Yu
1
MacDonald, Emma K.
1
Miyazaki, Anthony D.
1
Namin, Aidin
1
Neves, Marcos Fava
1
Norman, Andrew T.
1
Plank, Andreas
1
Sethuraman, Raj
1
Smith, Ronn J.
1
Venkatesan, Rajmkumar
1
Wang, Emily
1
Wilson, Hugh
1
Wu, Ping-Chao
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Journal of retailing
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
The marketing review
14
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
9
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
7
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
8
Consumer
brand
marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
9
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
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