Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15
and marketing of green products. However, the establishment of green brand equity to expedite green purchase has been a … widely observed obstacle for most green brands. The study examined the antecedents of green brand equity for organic foods in … Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand …