Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of …, DLF Mall, Noida, India. The reliability and validity of various factors affecting the brand equity of Disney were examined … relationship and is able to create brand equity for Disney the most, whereas perceived quality and brand association have a low …