//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
52
Markenführung
52
Brand image
23
Markenimage
23
Consumer behaviour
20
Konsumentenverhalten
20
Brand
16
Markenartikel
15
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
6
Branding
6
Relationship marketing
6
Place marketing
5
Standortmarketing
5
Bibliometrics
4
Bibliometrie
4
Brand equity
4
India
4
Indien
4
Brand architecture
3
Emotion
3
Großbritannien
3
KMU
3
Literature review
3
Markenarchitektur
3
Marketing
3
Place branding
3
SME
3
Strategic marketing
3
United Kingdom
3
Arzneimittel
2
B-to-B-Marketing
2
Brand loyalty
2
Business-to-business marketing
2
City marketing
2
Corporate branding
2
Corporate reputation
2
Einzelhandel
2
Erfolgsfaktor
2
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
51
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
52
Author
All
Bang, Nguyen
4
Melewar, T. C.
4
Sarkar, Abhigyan
3
Corkindale, David
2
Kadembo, Ernest M.
2
Stevens, Vidar
2
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ardley, Barry
1
Areni, Charles S.
1
Aspara, Jaakko
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Banerjee, Saikat
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Brorström, Sara
1
Burmann, Christoph
1
Das, Gopal
1
Datta, Biplab
1
Dawra, Jagrook
1
Dimitriadis, Sergios
1
Duma, Fabio
1
Ekinci, Yuksel
1
Feather, Denis
1
Ferdous, Ahmed Shahriar
1
Garbowksy, Daniela
1
Geddes, Paul
1
Gilani, Hasan
1
Granata, Nadio
1
Guin, Kalyan Kumar
1
Guruvayurappan, Nitya
1
Hallier Willi, Christine
1
Hughes, Tim
1
Hussain, Rahim
1
Ikkala, Jacob
1
Jackson, Howard
1
Japutra, Arnold
1
Jayawardhena, Chanaka
1
more ...
less ...
Institution
All
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
Published in...
All
The marketing review
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
3
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
4
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
5
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
6
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
7
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
8
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
9
A practice-based model of effective marketing based on an auto-ethnographical observation of
brand
management
training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
10
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->