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~isPartOf:"The IUP journal of brand management : IJBRM"
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Konsumentenverhalten
Brand management
92
Markenführung
92
Brand image
42
Markenimage
42
Consumer behaviour
40
Brand
23
Markenartikel
23
India
15
Indien
15
Beziehungsmarketing
10
Relationship marketing
10
Luxury goods
9
Luxusgüter
9
USA
7
United States
7
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Brand extension
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Markentransfer
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Corporate reputation
3
Emotion
3
Firmenimage
3
HR marketing
3
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Type of publication
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Article
40
Type of publication (narrower categories)
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Article in journal
40
Aufsatz in Zeitschrift
40
Language
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English
40
Author
All
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Ragel, V. R.
2
Uggla, Henrik
2
Walter, Nadine
2
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Goswami, Shubham
1
Gupta, Gaurav
1
Jain, Ankita
1
Javanmard, Habibollah
1
Jawahar, P. David
1
Joji Alex N.
1
Kalra, Shveta
1
Kastiya, Shweta
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Montecchi, Matteo
1
Muralidhara, G. V.
1
Nia, Ensiyeh Nemati
1
Panda, Tapan K.
1
Panda, Tapas K.
1
Pareek, Ashish
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
69
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
International marketing review
47
Journal of promotion management : JPM
47
Journal of strategic marketing
47
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of consumer studies
42
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Cogent business & management
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of Islamic marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
40
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
6
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
9
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
10
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
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