//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Markenführung
543
Brand management
542
Consumer behaviour
299
Konsumentenverhalten
299
Markenpolitik
243
Markenimage
224
Brand image
211
Markenartikel
180
Brand
178
Beziehungsmarketing
130
Relationship marketing
130
Deutschland
96
Germany
94
Einzelhandel
85
Retail trade
84
Social Web
69
Social web
69
Internet marketing
54
Handelsmarke
51
Store brand
49
Luxury goods
44
Luxusgüter
44
Theorie
40
Theory
40
Customer satisfaction
39
Kundenzufriedenheit
39
Marketingmanagement
37
Marketing management
35
Werbewirkung
35
Advertising effects
34
Brand loyalty
30
Markentreue
29
Marketing
26
Fashion
25
Mode
25
Marke
22
Emotion
20
Confidence
19
Electronic Commerce
19
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
38
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatzsammlung
2
Hochschulschrift
2
Language
All
English
44
German
13
Author
All
Cheung, Man Lai
2
Khan, Imran
2
Kreutzer, Ralf T.
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Theobald, Elke
2
Adam, Nawal Abdalla
1
Aguilar-Illescas, Rocio
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alzate, Miriam
1
Anaya-Sánchez, Rafael
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Brügner, Hartmut
1
Carlson, Jamie
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Choi, Tsan-Ming
1
Chong, Sze Man
1
Cohen, Justin
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
Dennhardt, Severin
1
Desai, Bhavini
1
Eilers, Daniela
1
Elias, Carola Anna
1
Errichiello, Oliver Carlo
1
Eugene Cheng-xi Aw
1
Fatma, Mobin
1
Faulkner, Margaret
1
Feinleib, David
1
Gizycki, Vittoria von
1
Grzesiak, Mateusz
1
Gupta, Ashish
1
Gutierrez, Anabel
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
Journal of retailing and consumer services
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Journal of internet commerce
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Innovatives Markenmanagement
12
Journal of marketing management : MM
12
Springer eBook Collection
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Research
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
Relevance
Date (newest first)
Date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
4
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
5
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
6
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
7
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->