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~subject:"Online-Marketing"
~subject:"Marketing"
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Search: subject:"Brand Management"
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Online-Marketing
Marketing
Markenführung
56
Brand management
55
Markenpolitik
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Deutschland
29
Germany
25
Markenimage
20
Brand image
16
Consumer behaviour
7
Konsumentenverhalten
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Brand
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Handelsmarke
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Markenartikel
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Relationship marketing
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Theorie
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Theory
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4
Erfolgsfaktor
4
Marke
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Markenrecht
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Markentransfer
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Social Web
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Social web
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Soziales Netzwerk
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Strategisches Management
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Success factor
4
Trademark law
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Wahrnehmung
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Digitalisierung
3
Einzelhandel
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HR marketing
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3
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Burmann, Christoph
3
Backhaus, Christof
1
Berz, Jennifer
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Eilers, Daniela
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Fink, Tanja
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Germelmann, Class Christian
1
Gurzki, Hannes
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Hiddessen, Jana
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Kind, Urs
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Lienemann, Andre Jann
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Journal of business research : JBR
96
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
42
Journal of retailing and consumer services
40
The journal of brand management : an international journal
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Springer eBook Collection
22
Marketing intelligence & planning
20
Journal of promotion management : JPM
19
Business horizons
17
Innovatives Markenmanagement
17
Tourism management : research, policies, practice
17
Journal of internet commerce
15
Cogent business & management
14
European journal of marketing : EJM
14
Journal of marketing
13
Journal of marketing management : MM
13
Journal of advertising research
12
Journal of fashion marketing and management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Psychology & marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Young consumers : insight and ideas for responsible marketers
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Die Wirkung von Beziehungen im Influencer Branding : eine experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Lienemann, Andre Jann
-
2021
Persistent link: https://www.econbiz.de/10012596322
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2
Drivers of user engagement in influencer branding : an empirical analysis of brand related user-generated content on Instagram
Fink, Tanja
-
2021
Persistent link: https://www.econbiz.de/10012523493
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3
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
Saved in:
4
The creation of the extraordinary : perspectives on luxury
Gurzki, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012173666
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5
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
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6
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
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7
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
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8
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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9
Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill
-
2015
Persistent link: https://www.econbiz.de/10010493103
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10
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
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