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Search: subject:"Brand equity"
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Werbung
Brand image
999
Markenimage
974
Brand management
934
Brand equity
894
Markenführung
894
Consumer behaviour
671
Konsumentenverhalten
631
brand equity
399
Markenwert
354
Brand
312
Markenartikel
296
Relationship marketing
251
Beziehungsmarketing
247
Social Web
120
Internet marketing
119
Social web
119
Online-Marketing
118
Brand Equity
107
Customer satisfaction
104
Marketingmanagement
100
Marketing management
94
Brand loyalty
89
Kundenzufriedenheit
88
Markenpolitik
77
Deutschland
68
Marketing
68
Brands
67
Corporate social responsibility
67
Germany
65
Corporate Social Responsibility
61
Retail trade
60
Einzelhandel
59
Tourism marketing
58
Tourismusmarketing
58
Measurement
57
Messung
57
Service quality
54
Advertising effects
53
Store brand
53
Viral marketing
53
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21
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1
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Article
23
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2
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23
Aufsatz in Zeitschrift
23
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
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1
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1
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English
24
German
1
Author
All
Arora, Anshu
2
Bang Nguyen Viet
2
Agheshlouei, Hamed
1
Agrawal, Nidhi
1
Arora, Amit
1
Baalbaki, Sally
1
Bains, Karnika
1
Baum, Matthias
1
Brown, Ulysses J., III.
1
Cheng, Calvin
1
Cuong Hung Pham
1
Dahlén, Micael
1
Dewani, Prem Prakash
1
El-Adly, Mohammed Ismail
1
ElSamen, Amjad A. Abu
1
Feng, Hui
1
González, Jorge
1
Guitart, Ivan A.
1
Guzman, Francisco
1
Hanssens, Dominique M.
1
Hayduk, Ted, III
1
Heidari, Setareh
1
Jaiswal, Anand Kumar
1
Jang, Soocheong
1
Jun, Jinhyun
1
Kabst, Rüdiger
1
Kaufmann, Hans Rüdiger
1
Kim, Jewoo
1
Lee, Joseph Lok-Man
1
Liao, Yu-Ting
1
Lin, Chien-Wei
1
Lin, Jia-Yi
1
Liu, Vanessa
1
Liu, Yahui
1
Loureiro, Sandra Maria Correia
1
Mahadin, Bushra K.
1
Maheswaran, Durairaj
1
Malhan, Mohit
1
Malika, Malika
1
Mathur, Pragya
1
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Journal of promotion management : JPM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Human resource management
1
International journal of contemporary hospitality management
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
1
Working paper series : WPS
1
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ECONIS (ZBW)
25
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1
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
6
Can personalised prosocial ads be harnessed for
brand
equity
enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Airline
brand
equity
: do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
8
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer
brand
equity
and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
9
A study on the influence of eco-labels and green advertising on green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
10
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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