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Search: subject:"Brand equity"
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Brand Analysis
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Brand Awareness
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Brand Equity
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Brand Image
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Cross-country Comparison
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Global Brand
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Cleff, Thomas
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How global are global brands? An empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010985377
Saved in:
2
How global are global brands? An empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010368391
Saved in:
3
How global are global brands? : an empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010357158
Saved in:
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