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~type:"book"
~person:"Sepúlveda, César"
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Search: subject:"Brand equity"
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Brand Analysis
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Brand Awareness
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Brand Equity
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Brand Image
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Cross-country Comparison
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Global Marketing
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Sepúlveda, César
Benoît-Moreau, Florence
13
Parguel, Béatrice
13
Sattler, Henrik
7
Schivinski, Bruno
7
Bentele, Günter
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Torres, Anna
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Bauer, Hans H.
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Bijmolt, Tammo H. A.
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Buchele, Mark-Steffen
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Fuchs, Sebastian
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Hoepfner, Jörg
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Jost-Benz, Marc
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Köster, Lars
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Liebert, Tobias
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Trede, Mark
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Tribó, Josep A.
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Valtin, Alexandra
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Arnold, Brit
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Auruškevičienė, Viltė
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Burmann, Christoph
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Cleff, Thomas
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Crass, Dirk
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Czarnitzki, Dirk
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Donnevert, Tobias
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D¹browski, Dariusz Dabrowski
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Fischer, Lena
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Keller, Kevin Lane
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Kriegbaum, Catharina
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Lieven, Theo
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Mäder, Ralf
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Pauly-Grundmann, Denise
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Sander, Matthias
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Ströbel, Tim
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Toole, Andrew A.
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Verhoef, Peter
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Walter, Nadine
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Wirtz, Bernd W.
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Alkanova, O. N.
2
Auer, Ludwig von
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Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
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How global are global brands? An empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010985377
Saved in:
2
How global are global brands? An empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010368391
Saved in:
3
How global are global brands? : an empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010357158
Saved in:
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