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~subject:"Brand management"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Brand equity"
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Brand management
Brand image
11
Markenimage
11
Markenführung
9
Brand equity
6
Consumer behaviour
4
Hotel industry
4
Hotellerie
4
Konsumentenverhalten
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Tourism marketing
4
Tourismusmarketing
4
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3
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China
2
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Consumer-based brand equity
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Customer satisfaction
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Befragung
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Adams, Frank G.
1
Aranda, Evangelina
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Cai, Liping A.
1
Chou, Sheng-Fang
1
Daspit, Joshua J.
1
Fernández, Alejandra C.
1
González-Mansilla, Óscar
1
Gómez, Mar
1
He, Mang
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Huang, Zhuowei
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Lings, Ian
1
Liu, Chih-Hsing Sam
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Molina, Arturo
1
Pike, Steven
1
Serra-Cantallops, Antoni
1
Suk Ha, Grace Chan
1
Tasci, Asli D. A.
1
Wickham, Mark
1
Wong, IpKin Anthony
1
Wong, Tommy
1
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Zavattaro, Staci M.
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Tourism management : research, policies, practice
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
International journal of hospitality management
14
European journal of marketing : EJM
13
Cogent business & management
11
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Journal of marketing
8
Journal of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
The service industries journal
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ECONIS (ZBW)
9
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1
Testing the cross-brand and cross-market validity of a consumer-based
brand
equity
(CBBE) model for destination brands
Tasci, Asli D. A.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Saved in:
2
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
A cross-level investigation of the role of human resources practices : does
brand
equity
matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
4
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
5
Tourism strategy development and facilitation of integrative processes among
brand
equity
, marketing and motivation
Liu, Chih-Hsing Sam
;
Chou, Sheng-Fang
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
Saved in:
6
An examination of Marriott's entry into the Chinese hospitality industry : a
brand
equity
perspective
Wong, Tommy
;
Wickham, Mark
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
Saved in:
7
Assessing managerial methods for evaluating place
brand
equity
: a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
8
Modeling consumer-based
brand
equity
for multinational hotel brands : when hosts become guests
Huang, Zhuowei
;
Cai, Liping A.
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
Saved in:
9
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based
brand
equity
(CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
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