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USA
Brand loyalty
1,262
Markentreue
896
Consumer behaviour
891
Konsumentenverhalten
834
Brand management
785
Markenführung
771
Relationship marketing
722
Beziehungsmarketing
715
Brand image
625
Markenimage
604
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568
Brand
554
brand loyalty
350
Customer satisfaction
243
Kundenzufriedenheit
213
Social Web
169
Social web
169
Internet marketing
134
Online-Marketing
133
Vertrauen
113
Confidence
112
Emotion
82
Brand Loyalty
79
Kundenbindung
73
Brand equity
67
Customer retention
64
Service quality
57
Dienstleistungsqualität
53
Marketing management
49
Retail trade
49
Viral marketing
48
Virales Marketing
48
Marketingmanagement
47
Einzelhandel
46
Deutschland
44
Marketing
44
brand trust
44
Customer integration
43
Kundenintegration
43
Personality psychology
42
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40
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Dawes, John
3
Hwang, Jinsoo
3
Aitken, Murray L.
2
Berndt, Ernst R.
2
Choo, Seung-woo
2
Han, Heesup
2
Ahuvia, Aaron
1
Aluri, Ajay
1
Amaad, Hafiz
1
Andrzejewski, Susan A.
1
Astakhova, Marina
1
Avery, Jill
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Belaid, Samy
1
Buchanan-Oliver, Margo
1
DeCicca, Philip
1
Driesener, Carl
1
Dwivedi, Abhishek
1
Ellis, Katrina
1
Fang, Yu-Hui
1
Graybeal, Geoffrey
1
Hale, Dena
1
Hancock, Gregory R.
1
Hassan, Louise M.
1
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1
Hyun, Sunghyup Sean
1
Joshi, Amit
1
Keinan, Anat
1
Kenkel, Donald Scott
1
Kim, Insin
1
Kim, Min Jung
1
Kim, Seontaik
1
Kim, Youn-Kyung
1
Kincade, Doris H.
1
Korgaonkar, Pradeep K.
1
Kuikka, Anna
1
Kumar, Minu
1
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National Bureau of Economic Research
2
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Journal of business research : JBR
3
Journal of marketing theory and practice
2
NBER working paper series
2
The journal of product & brand management
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
International Journal of Contemporary Hospitality Management
1
International Journal of Retail & Distribution Management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of the economics of business
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Services marketing quarterly
1
The IUP journal of brand management : IJBRM
1
The journal of media economics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
35
Other ZBW resources
5
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1
Quantifying
Brand
Loyalty
: Evidence from the Cigarette Market
DeCicca, Philip
;
Kenkel, Donald Scott
;
Liu, Feng
; …
-
National Bureau of Economic Research
-
2021
Reservations. The regime change represents a unique opportunity to quantify
brand
loyalty
because it almost doubled the price of …
Persistent link: https://www.econbiz.de/10012510568
Saved in:
2
The Effect of Stock Ownership on Individual Spending and Loyalty
Medina, Paolina C.
;
Mittal, Vrinda
;
Pagel, Michaela
-
National Bureau of Economic Research
-
2021
drives
brand
loyalty
, which is an intangible asset that leads to lower firm cash flow volatility …
Persistent link: https://www.econbiz.de/10012482694
Saved in:
3
Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur
;
Park-Poaps, Haesun
;
Lodhi, Rab Nawaz
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
Saved in:
4
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
5
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
6
Using machine learning to cocreate value through dynamic customer engagement in a
brand
loyalty
program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
7
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
8
Cigarette
Brand
Loyalty
and Purchase Patterns : An Examination Using US Consumer Panel Data
Dawes, John
-
2012
the brand penetration-
brand
loyalty
correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty …
Persistent link: https://www.econbiz.de/10014166911
Saved in:
9
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
10
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
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