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~person:"Merrilees, Bill"
~person:"Bauer, Hans H."
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Search: subject:"Brand management"
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Brand management
68
Markenführung
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Markenimage
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Brand image
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Brand architecture
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Merrilees, Bill
Bauer, Hans H.
Esch, Franz-Rudolf
126
Burmann, Christoph
124
Baumgarth, Carsten
85
Melewar, T. C.
72
Meffert, Heribert
61
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
51
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
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Tomczak, Torsten
42
Bang, Nguyen
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Loureiro, Sandra Maria Correia
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Wiedmann, Klaus-Peter
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Phau, Ian
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Schmidt, Holger J.
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Foroudi, Pantea
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Fournier, Susan
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Ind, Nicholas
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Sattler, Henrik
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Uggla, Henrik
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Kernstock, Joachim
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Ko, Eunju
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Romaniuk, Jenni
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Strebinger, Andreas
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Christodoulides, George
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Guzman, Francisco
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Gupta, Suraksha
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MacInnis, Deborah J.
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Veloutsou, Cleopatra
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Völckner, Franziska
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Aaker, David A.
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Langner, Tobias
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Park, C. Whan
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Schroeder, Jonathan E.
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Swoboda, Bernhard
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Marketing : ZFP ; journal of research and management
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Corporate reputation : managing opportunities and threats
1
Die Betriebswirtschaft : DBW
1
E-Commerce : Wettbewerbsvorteile realisieren
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of Business Research
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management Know-how
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
SpringerLink / Bücher
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
The journal of consumer marketing
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
67
USB Cologne (EcoSocSci)
4
RePEc
1
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Corporate heritage
brand
management
: corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
5
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
6
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
7
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
8
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
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