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~subject:"Dienstleistungsmanagement"
~person:"Kohtamäki, Marko"
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Dienstleistungsmanagement
Bundling strategy
32
Leistungsbündel
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Business model
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15
Unternehmensdienstleistung
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Kohtamäki, Marko
Gebauer, Heiko
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Developing and validating a multi-dimensional scale for operationalizing industrial service offering
Partanen, Jukka
;
Kohtamäki, Marko
;
Parida, Vinit
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011629576
Saved in:
2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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