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~person:"Casillas, Jorge"
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Computer-assisted marketing
4
IT-gestütztes Marketing
4
Evolutionary algorithm
3
Evolutionärer Algorithmus
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Fuzzy sets
3
Fuzzy-Set-Theorie
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Artificial intelligence
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B-to-B-Marketing
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Casillas, Jorge
Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Van den Poel, Dirk
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Belz, Christian
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Castillo, David
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Diller, Hermann
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Knackstedt, Ralf
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Kridel, Donald J.
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Baker, Stephen
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Decker, Reinhold
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Fisher, Marshall L.
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Hanssens, Dominique M.
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Leußer, Wolfgang
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Merzenich, Melanie
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Meyer, Jörn-Axel
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Oehler, Karsten
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Peppers, Don
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Rogers, Martha
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Sander, Stefan
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Siskos, Yannis
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Temme, Thorsten
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Weiber, Rolf
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Wölfel, Julia
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Backhaus, Klaus
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Biesel, Hartmut H.
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Blattberg, Robert C.
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Büttgen, Marion
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Chen, Qimei
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Coussement, Kristof
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Dastani, Parsis
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Drake, Perry D.
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Drozdenko, Ronald G.
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Eid, Riyad
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Fassott, Georg
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Grigoroudis, Evangelos
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of management and decision making : IJMDM
1
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ECONIS (ZBW)
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Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
2
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
Saved in:
3
A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model
Casillas, Jorge
;
Martínez-Loṕez, Francisco J.
- In:
International journal of management and decision making …
10
(
2009
)
5/6
,
pp. 402-428
Persistent link: https://www.econbiz.de/10003890705
Saved in:
4
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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