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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
178
Konsumentenverhalten
178
Brand management
46
Markenführung
46
Brand image
37
Markenimage
37
Beziehungsmarketing
31
Relationship marketing
31
Brand
29
Markenartikel
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Werbewirkung
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Theorie
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Theory
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Virales Marketing
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Kognition
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178
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Gijsbrechts, Els
5
Clement, Michel
4
Pauwels, Koen
4
Warlop, Luk
4
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Choi, Jungsil
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Diamantopoulos, Adamantios
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Grinstein, Amir
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Horen, Femke van
2
Kamakura, Wagner A.
2
Keh, Hean Tat
2
Konya-Baumbach, Elisa
2
Lalwani, Ashok K.
2
Lans, Ralf van der
2
Lilien, Gary L.
2
Liu, Zhuping
2
Marchand, André
2
Melnyk, Valentyna
2
Moon, Sangkil
2
Morales, Andrea C.
2
Neslin, Scott A.
2
Nguyen, Hang T.
2
Septianto, Felix
2
Sesé, F. Javier
2
Shehu, Edlira
2
Smidts, Ale
2
Steenkamp, Jan-Benedict E. M.
2
Verhoef, Peter C.
2
Verlegh, Peeter
2
Wal, Arianne J. van der
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
1,535
Journal of business research : JBR
1,408
International journal of hospitality management
519
International journal of consumer studies
299
Asia Pacific journal of marketing and logistics
280
SpringerLink / Bücher
280
Psychology & marketing
230
The journal of product & brand management
230
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of marketing communications
203
Journal of Islamic marketing
194
International journal of contemporary hospitality management
193
The journal of brand management : an international journal
193
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
International journal of advertising : the review of marketing communications
178
Journal of retailing
173
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
141
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
137
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Discussion papers / CEPR
129
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
178
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1
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
7
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
8
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
9
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
10
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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