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~person:"Pace, Stefano"
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Search: subject:"Consumer behavior"
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
5
Markenführung
5
Social Web
4
Social web
4
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Advertising effects
2
Beziehungsmarketing
2
Brand
2
Brand community
2
Buddhism
2
Consumer behavior
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Crisis management
2
Customer integration
2
Firmenimage
2
Krisenmanagement
2
Kundenintegration
2
Materialism
2
Perception
2
Product counterfeiting
2
Produktpiraterie
2
Relationship marketing
2
Wahrnehmung
2
Werbewirkung
2
Willingness to pay
2
collaborative marketing
2
crisis management
2
Altruism
1
Altruismus
1
Attitude Toward Business
1
Authenticity
1
Betriebliche Wertschöpfung
1
Brand architecture
1
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14
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14
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2
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2
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1
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English
16
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2
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Pace, Stefano
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Bauer, Hans H.
78
Gierl, Heribert
78
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
68
Foxall, Gordon R.
68
Stavins, Joanna
68
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Agarwal, Sumit
64
Wansink, Brian
64
Septianto, Felix
62
Paul, Justin
58
Jang, Soocheong
57
Laroche, Michel
57
Rajagopal
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Warlop, Luk
53
Chintagunta, Pradeep K.
52
Krishna, Aradhna
52
Walsh, Gianfranco
52
Thøgersen, John
51
Rock, Bram de
48
Cherchye, Laurens
47
Bruwer, Johan
46
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The journal of applied business research
2
Asia Pacific journal of marketing and logistics
1
Consumer culture theory
1
International studies of management and organization
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Management decision : MD
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Research in consumer behavior
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
16
RePEc
2
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1
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
2
Can a commercially oriented brand be authentic? : a preliminary study of the effects of a pro-business attitude on consumer-based brand authenticity
Pace, Stefano
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 1167-1177
Persistent link: https://www.econbiz.de/10011304702
Saved in:
3
Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo
;
Corciolani, Matteo
;
Pace, Stefano
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
Saved in:
4
Emerging market dynamics within and beyond consumer tribes
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Pace, Stefano
- In:
Consumer culture theory
,
(pp. 57-69)
.
2018
Persistent link: https://www.econbiz.de/10011825287
Saved in:
5
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
6
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
7
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
8
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
9
Effects of intrinsic and extrinsic religiosity on attitudes toward products : empirical evidence of value-expressive and social-adjustive functions
Pace, Stefano
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1227-1238
Persistent link: https://www.econbiz.de/10010400586
Saved in:
10
Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies
Carú, Antonella
;
Cova, Bernard
;
Pace, Stefano
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 777-793
Persistent link: https://www.econbiz.de/10010386760
Saved in:
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