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~isPartOf:"Journal of business research : JBR"
~person:"Valette-Florence, Pierre"
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Consumer behaviour
12
Konsumentenverhalten
12
Luxury goods
9
Luxusgüter
9
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
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3
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Cognitive-experiential self-theory
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12
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Valette-Florence, Pierre
Ko, Eunju
13
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Laroche, Michel
10
Balaji, M. S.
9
Cleveland, Mark
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Filieri, Raffaele
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Arslanagic-Kalajdzic, Maja
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Behl, Abhishek
6
Das, Gopal
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Paul, Justin
6
Sharma, Piyush
6
Spielmann, Nathalie
6
Teng, Lefa
6
Aiello, Gaetano
5
Chaney, Damien
5
Chen, Qimei
5
Christodoulides, George
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Japutra, Arnold
5
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Journal of business research : JBR
The journal of product & brand management
2
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
Saved in:
2
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
3
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
4
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
5
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
6
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
7
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
8
Luxury watch possession and dispossession from father to son : a poisoned gift?
Kessous, Aurélie
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 212-222
Persistent link: https://www.econbiz.de/10011729931
Saved in:
9
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
10
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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