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Search: subject:"Consumer behaviour"
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Consumer behaviour
239
Konsumentenverhalten
239
Brand management
50
Markenführung
50
Beziehungsmarketing
43
Relationship marketing
43
Brand image
37
Markenimage
37
Einzelhandel
36
Retail trade
36
Brand
33
Markenartikel
33
Online retailing
31
Online-Handel
31
Customer satisfaction
24
E-commerce
24
Electronic Commerce
24
Kundenzufriedenheit
24
Handelsmarke
23
Store brand
23
Internet marketing
22
Online-Marketing
22
Dienstleistungsqualität
19
Service quality
19
Social Web
19
Social web
19
Food retailing
15
Lebensmitteleinzelhandel
15
Advertising effects
12
Werbewirkung
12
Confidence
10
Consumer behavior
10
Vertrauen
10
Viral marketing
10
Virales Marketing
10
Marketing management
9
Marketingmanagement
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Consumption
8
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122
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Article
237
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2
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Konferenzbeitrag
Article in journal
24,519
Aufsatz in Zeitschrift
24,519
Aufsatz im Buch
964
Book section
964
Arbeitspapier
619
Working Paper
619
Graue Literatur
616
Non-commercial literature
616
Hochschulschrift
258
Conference paper
239
Aufsatzsammlung
183
Collection of articles of several authors
78
Sammelwerk
78
Thesis
67
Konferenzschrift
46
Case study
19
Fallstudie
19
Lehrbuch
18
Amtsdruckschrift
11
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11
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8
Handbuch
8
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8
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8
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6
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5
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4
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4
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2
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2
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2
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2
Sammlung
2
Umfrage
2
Bibliografie enthalten
1
Bibliography included
1
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1
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1
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English
234
German
5
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All
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Farah, Maya F.
2
Frasquet Deltoro, Marta
2
Gendel-Guterman, Hanna
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Indrawati
2
Kaswengi, Joseph
2
Levy, Shalom
2
Li, Dandan
2
Marino, Vittoria
2
Martínez-López, Francisco J.
2
Mollá Descals, Alejandro
2
Pelsmacker, Patrick de
2
Pillai, S. K. B.
2
Princes, Elfindah
2
Ramadan, Zahy
2
Rubio Benito, Natalia
2
Sasmoko
2
Schramm-Klein, Hanna
2
Schulten, Matthias Bernhard
2
Smit, Edith G.
2
Steinmann, Sascha
2
Tahali, Sara
2
Valsamidis, Stavros
2
Veloso, Mónica
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Xu, Guangyi
2
Xu, Jianzhong
2
Xue, Wanxin
2
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Designing and communicating experience
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Consumer culture theory
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of revenue and pricing management
2
Management for sustainable and inclusive development in a transforming Asia
2
Marketing letters : a journal of research in marketing
2
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Research in transportation economics
2
The journal of consumer marketing
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advancing methodological thought and practice
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
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ECONIS (ZBW)
239
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41
The recognition and impact of dynamic pricing with ESL technology on the purchase decision of consumers in stationary grocery stores : current findings and experiment
Mair, Marian
;
Dilger, Thomas
;
Ploder, Christian
; …
- In:
Business Development and Economic Governance in …
,
(pp. 253-295)
.
2022
Persistent link: https://www.econbiz.de/10013415081
Saved in:
42
Why do consumers become providers? : self-determination in the sharing economy
Lang, Bodo
;
Kemper, Joya
;
Dolan, Rebecca
;
Northey, Gavin
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 132-155
Persistent link: https://www.econbiz.de/10013190860
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43
First-time versus repeat tourists : resistance to negative information
Su, LuJun
;
Hsu, Maxwell K.
;
Huels, Brian
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 258-282
Persistent link: https://www.econbiz.de/10013190889
Saved in:
44
Introducing a sensemaking perspective to the service experience
Kemppainen, Tiina
;
Uusitalo, Outi
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10013190894
Saved in:
45
COVID-19 vaccination : engagement behavior patterns and implications for public health service communication
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 323-351
Persistent link: https://www.econbiz.de/10013190902
Saved in:
46
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
47
Does consumer involvement in PLBs of retail food affect development?
Gendel-Guterman, Hanna
;
Shilian, Dalia
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013281168
Saved in:
48
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
Saved in:
49
The forgotten effects theory in the case of consumer decision making in the city of Barcelona
Vizuete-Luciano, Emili
;
Boria-Reverter, Sefa
;
Solé …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 18-30)
.
2022
Persistent link: https://www.econbiz.de/10013281190
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50
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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