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Consumer behaviour
160
Konsumentenverhalten
160
Advertising
60
Werbung
60
Advertising effects
51
Werbewirkung
51
Internet marketing
26
Online-Marketing
26
USA
23
United States
23
Social Web
17
Social web
17
Brand management
16
Markenführung
16
Brand
15
Markenartikel
15
Brand image
12
Markenimage
12
Communication
10
Kommunikation
10
Fernsehwerbung
7
Psychology of advertising
7
Target group
7
Television advertising
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Jugendliche
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Ford, John B.
5
Dahlén, Micael
4
Kennedy, Rachel
4
Campbell, Colin L.
3
Carlson, Les
3
Chang, Chun-Tuan
3
Krishen, Anjala S.
3
LaTour, Michael S.
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Betts, Kevin R.
2
Bogomolova, Svetlana
2
Farrell, Justine Rapp
2
Hartnett, Nicole
2
Johnson, Mihaela
2
Keller, Ed
2
LaTour, Kathryn A.
2
Lee, Yoon-Joo
2
Muzellec, Laurent
2
Nataraajan, Rajan
2
O'Donoghue, Amie C.
2
Pichierri, Marco
2
Pino, Giovanni
2
Pounders, Kathrynn
2
Romaniuk, Jenni
2
Rosengren, Sara
2
Sands, Sean
2
Sharp, Byron
2
Singh, Nitish
2
Smit, Edith G.
2
Spielmann, Nathalie
2
Abitbol, Alan
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Akaka, Melissa Archpru
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Alpert, Frank
1
Ambika, Anupama
1
Azemi, Yllka
1
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Journal of advertising research
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
734
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing communications
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Cogent business & management
260
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
160
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1
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
2
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
3
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
4
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
5
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
10
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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