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~isPartOf:"Journal of marketing theory and practice"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Journal of marketing theory and practice
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
73
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Cogent business & management
67
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Journal of service management
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
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1
Mere exposure as a signal : company objectives and research propositions
Scott, Kristin A.
;
Whire, Margaret A.
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011600559
Saved in:
2
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
3
Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Beitelspacher, Lauren Skinner
;
Hansen, John D.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10009551725
Saved in:
4
Revisiting the relationship between consumer loyalty and price sensitivity : the moderating role of deal-proness
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009243291
Saved in:
5
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
6
Is "consumer orientation" a dimension of market orientation in consumer markets?
Coley, Linda Silver
;
Mentzer, John T.
;
Cooper, Martha C.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10003962430
Saved in:
7
To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.
;
Bednarz Beauchamp, Michelle
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10003997681
Saved in:
8
Encouraging existing customers to switch to self-service technologies : put a little fun in their lives
Curran, James M.
;
Meuter, Matthew L.
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003745481
Saved in:
9
Relationship drivers of customer commitment
Lacey, Russell
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10003745484
Saved in:
10
Toward a conceptualization of customer productivity : the customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options
Anitsal, Ismet
;
Schumann, David W.
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003745498
Saved in:
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