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Consumer behaviour
10
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3
Youth
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2
Advertising effects
2
Brand
2
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Comparison
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young consumers
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Journal of marketing communications
Journal of business research : JBR
66
International journal of consumer studies
59
Journal of retailing and consumer services
59
MPRA Paper
42
The AMFITEATRU ECONOMIC journal
34
SpringerLink / Bücher
31
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
30
Amfiteatru Economic Journal
29
Working paper / National Bureau of Economic Research, Inc.
26
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
25
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
21
CUDARE Working Paper Series
20
Working Papers / eSocialSciences
20
Journal of Islamic marketing
18
Economics Papers from University Paris Dauphine
17
European journal of marketing : EJM
17
Springer eBook Collection
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Amfiteatru economic : an economic and business research periodical
16
Europäische Hochschulschriften / 5
16
Journal of Business Ethics
16
Journal of global marketing
16
Journal of international consumer marketing
16
Journal of marketing management : MM
16
NBER Working Paper
16
Asia Pacific journal of marketing and logistics
15
International journal of hospitality management
15
Journal of fashion marketing and management
15
Marketing theory
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Ovidius University Annals, Economic Sciences Series
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The journal of consumer marketing
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Wine Economics and Policy
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Food policy : economics planning and politics of food and agriculture
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Journal of Business Research
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European research studies
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Research
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The journal of services marketing
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subject:"consumer"
(294 results)
1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
How do racial minority
consumers
process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
5
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
6
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
7
Media preferences among young
consumers
in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
8
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
9
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
10
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
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