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~isPartOf:"Qualitative market research : an international journal"
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Qualitative Methode
49
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Market research
25
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17
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11
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Qualitative market research : an international journal
Journal of business research : JBR
78
Organizational research methods : ORM
58
Qualitative research in organizations and management : an international journal
58
Journal of management inquiry
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
IMF Staff Country Reports
32
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of production economics
27
International journal of project management : the journal of The International Project Management Association
23
Academy of Management journal : AMJ
22
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
21
SpringerLink / Bücher
21
Strategic management journal
20
Psychometrika
19
Management Decision
18
Technological forecasting & social change : an international journal
18
European management journal
17
Management Science
17
Rethinking the case study in international business and management research
17
International journal of production research
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Strategic Organization
15
International Journal of Operations & Production Management
14
Journal of career development
14
Journal of purchasing and supply management
14
MPRA Paper
13
Young consumers : insight and ideas for responsible marketers
13
European journal of operational research : EJOR
12
International journal of contemporary hospitality management
12
Journal of management studies : JMS
12
Journal of operations management
12
Management decision : MD
12
Human resource development review
11
IEEE transactions on engineering management : EM
11
International Journal of Quality & Reliability Management
11
International business review : the official journal of the European International Business Academy
11
International marketing review
11
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto
;
Shang, Liang
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
Saved in:
6
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
7
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
8
"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Ryynänen, Toni
;
Joutsela, Markus
;
Heinonen, Visa
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011535855
Saved in:
9
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Saved in:
10
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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