Search Results - subject:"Country‐of‐origin"

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …, the country of origin image strengthens the positive relationship between social media campaigns and the purchase …

Persistent link: https://www.econbiz.de/10014443936

Cultures and institutions : dispositional and contextual explanations for country-of-origin effects in MNC "ethnocentric" staffing practices

Lee, Hyun-jung; Yoshikawa, Katsuhiko; Harzing, Anne-Wil - In: Organization studies : an international … 43 (2022) 4, pp. 497-519

Persistent link: https://www.econbiz.de/10013175538

Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: Central European Management Journal 31 (2023) 2, pp. 274-288

Purpose The objective of the study is to identify both reasons for ignoring and for paying attention to the country of … origin (COO) by consumers when choosing brands of durable goods. Design/methodology/approach In this paper a qualitative …

Persistent link: https://www.econbiz.de/10014515800

A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider

Freundt, Valeria L. M. A.; Bortoluzzo, Adriana Bruscato - In: Journal of international consumer marketing 35 (2023) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10014321449

Perceived price and quality of food of European Union countries of origin by Slovaks : the influence of ethnocentric tendencies

Čvirik, Marián - In: Central European business review : CEBR 12 (2023) 1, pp. 97-114

Persistent link: https://www.econbiz.de/10014249875

Provenance representations in craft beer

Bowen, Robert; Miller, Maggie - In: Regional studies : official journal of the Regional … 57 (2023) 10, pp. 1995-2005

Persistent link: https://www.econbiz.de/10014420141

Should I stay or should I go now? : understanding terrorism as a driver of institutional escapism

Abrahms, Max; Dau, Luis Alfonso; Moore, Elizabeth M. - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10014373560

Impact of service quality on youth football participation in China : a moderating role of country-of-origin

Shi, Yuchen; Pyun, Doyoung; Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 25 (2025) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10015189405

How emerging-market brands can overcome a weak country image

Raji, Mustafa; Magnusson, Peter; Martirosyan, Yuri - In: International marketing review 42 (2025) 1, pp. 128-148

Persistent link: https://www.econbiz.de/10015202418

Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions

Maxwell-Smith, Matthew; Rotman, Jeff D.; Johnson, Allison R. - 2025

Persistent link: https://www.econbiz.de/10015396275