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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Credibility
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Economic modelling
Journal of promotion management : innovations in planning and applied research
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
CEPR Discussion Papers
63
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
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46
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Journal of retailing and consumer services
34
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27
Journal of money, credit and banking : JMCB
27
International journal of hospitality management
26
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Insurance / Mathematics & economics
25
Leadership
24
Tourism management : research, policies, practice
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Authentic leadership : clashes, convergences, and coalescences
23
Europäische Hochschulschriften / 5
23
Economics letters
22
Leadership & organization development journal
21
Open economies review
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Journal of economic dynamics & control
20
The economic journal : the journal of the Royal Economic Society
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CESifo working papers
18
ECB Working Paper
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Journal of marketing communications
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Applied economics
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Working paper series / European Central Bank
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European economic review : EER
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Journal of international economics
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Journal of macroeconomics
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Discussion paper
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Discussion paper / Tinbergen Institute
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Discussion papers / CEPR
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International journal of internet marketing and advertising : IJIMA
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Revue économique : revue bimestrielle
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ECONIS (ZBW)
37
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1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived
credibility
and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
Inflation targeting and private domestic investment in developing countries
Bambe, Bao-We-Wal
- In:
Economic modelling
125
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014463634
Saved in:
3
Examining the influence of endorser
credibility
on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
4
Should green products be advertised as green? : exploring the factors that affect ad
credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
5
Conditional exchange rate pass-through and monetary policy
credibility
: insights from Uruguay and Chile
Cuitiño, María Fernanda
;
Medina, Juan Pablo
;
Zacheo, Laura
- In:
Economic modelling
114
(
2022
),
pp. 1-37
Persistent link: https://www.econbiz.de/10013367547
Saved in:
6
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
7
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
8
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of
credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
9
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
10
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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