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Customer data
72
Kundendaten
70
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
31
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31
Datenschutz
30
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29
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customer data
8
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7
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6
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6
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Social web
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Big Data
5
Big data
5
Computer-assisted marketing
5
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IT-gestütztes Marketing
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Saarijärvi, Hannu
5
Kuusela, Hannu
3
Plangger, Kirk
3
Baye, Irina
2
Hagiu, Andrei
2
Kleindienst, Dominikus
2
Montecchi, Matteo
2
Morey, Timothy
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Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
HMD : Praxis der Wirtschaftsinformatik
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business information systems : IJBIS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The international review of retail, distribution and consumer research
2
American economic journal
1
Benchmarking : an international journal ; BIJ
1
Danube : law and economics review
1
Der Betrieb
1
Electronic commerce research and applications
1
European journal of operational research : EJOR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of economic policy in emerging economies : IJEPEE
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of product development : IJPD
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of digital banking
1
Journal of economics
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
87
Showing
1
-
10
of
87
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
2
Does (
customer
data
) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
3
Customer recognition and mobile geo-targeting
Baye, Irina
;
Hanspach, Philip
;
Reiz, Tim
;
Sapi, Geza
- In:
Review of industrial organization
64
(
2024
)
4
,
pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
Saved in:
4
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
5
Using deep learning to overcome privacy and scalability issues in
customer
data
transfer
Anand, Piyush
;
Lee, Clarence
- In:
Marketing science
42
(
2023
)
1$1m1/2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10014317069
Saved in:
6
Voluntary disclosure and personalized pricing
Ali, S. Nageeb
;
Lewis, Gregory
;
Vasserman, Shoshana
- In:
The review of economic studies : RES
90
(
2023
)
2
,
pp. 538-571
Persistent link: https://www.econbiz.de/10014319950
Saved in:
7
How much do customer ordering practices drive medical supplies distribution (in)efficiency for primary care markets?
Shockley, Jeff
;
Merrick, Jason R. W.
;
Liu, Xiaojin
; …
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 3908-3930
Persistent link: https://www.econbiz.de/10014441429
Saved in:
8
Personalization from
customer
data
aggregation using list price
Xu, Zibin
;
Dukes, Anthony
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
Saved in:
9
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
Saved in:
10
Softening competition through unilateral sharing of
customer
data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
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