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Beziehungsmarketing
6
Consumer behaviour
6
Customer loyalty
6
Konsumentenverhalten
6
Relationship marketing
6
Customer retention
3
Customer satisfaction
3
Kundenbindung
3
Kundenzufriedenheit
3
Company-owned loyalty
1
Confidence
1
Consumer goods
1
Consumer goods industry
1
Contrarian analysis
1
Customer motivation
1
Customer relationships
1
Customer service
1
Customer spend
1
Data calibration
1
Dienstleistungsqualität
1
Dirichlet model
1
Einkaufszentrum
1
Emotion
1
Employee-owned loyalty
1
Fast moving consumer goods
1
Food retailing
1
Fuzzy set
1
Gender
1
Gender differences
1
Geschlecht
1
Human resource management
1
Indonesia
1
Indonesien
1
Konsumgüter
1
Konsumgüterindustrie
1
Kundenservice
1
Lebensmitteleinzelhandel
1
Love
1
Loyalty
1
Net Promoter Score
1
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English
7
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Anesbury, Zachary Williaml
1
Chen, Shu-Ching
1
Confente, Ilenia
1
Driesener, Carl
1
Feetham, Pamela
1
Hjelm-Lidholm, Sara
1
Kaihatu, Thomas S.
1
Mecredy, Philip
1
Melnyk, Valentyna
1
Quester, Pascale G.
1
Russo, Ivan
1
Spence, Mark T.
1
Sundström, Malin
1
Trinh, Giang
1
Wright, Malcolm J.
1
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Australasian marketing journal
Journal of Services Marketing
75
International Journal of Bank Marketing
55
Journal of Consumer Marketing
54
Journal of retailing and consumer services
51
European Journal of Marketing
40
International Journal of Retail & Distribution Management
35
Journal of business research : JBR
29
Journal of Product & Brand Management
25
International Journal of Contemporary Hospitality Management
24
Marketing Intelligence & Planning
24
Strategic Direction
22
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
Journal of Service Management
13
Strategy & Leadership
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
The TQM journal : the international review of organizational improvement
11
Asia Pacific Journal of Marketing and Logistics
10
Asia Pacific journal of marketing and logistics
10
Journal of Business & Industrial Marketing
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
International Journal of Quality & Reliability Management
9
Management Decision
9
Munich Business School Working Paper
9
The TQM Journal
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
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ECONIS (ZBW)
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1
Re-positioning
customer
loyalty
in a fast moving consumer goods market
Sundström, Malin
;
Hjelm-Lidholm, Sara
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012253911
Saved in:
2
From dataset to qualitative comparative analysis (QCA) : challenges and tricky points : a research note on contrarian case analysis and data calibration
Russo, Ivan
;
Confente, Ilenia
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 129-135
Persistent link: https://www.econbiz.de/10012103253
Saved in:
3
Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
4
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
5
The relationship between shopping mall image and congruity on customer behaviour : evidence from Indonesia
Kaihatu, Thomas S.
;
Spence, Mark T.
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10011527545
Saved in:
6
The relative contribution of love and trust towards
customer
loyalty
Chen, Shu-Ching
;
Quester, Pascale G.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011284767
Saved in:
7
Resisting temptation : gender differences in
customer
loyalty
in the presence of a more attractive alternative
Melnyk, Valentyna
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
Saved in:
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