//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer loyalty"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer retention
7
Kundenbindung
7
Beziehungsmarketing
5
Customer loyalty
5
Relationship marketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Customer satisfaction
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Lieferantenmanagement
3
Supplier relationship management
3
Marketing management
2
Marketingmanagement
2
Product management
2
Produktmanagement
2
Advertising
1
Advertising agencies
1
Advertising industry
1
Angst
1
Anxiety
1
Beschaffung
1
Business-to-business
1
Cancer
1
Competitive advantage
1
Consumers
1
Creativity
1
Customer experience
1
Customer satisfaction model
1
Customer social ties
1
Customer strategy
1
Customer value
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitalization
1
Digitization
1
E-commerce
1
Electronic Commerce
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Interview
1
Language
All
English
12
Author
All
Almquist, Eric
2
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Berry, Leonard L.
1
Block, Nicholas
1
Cleghorn, Jamie
1
Courtney, Paula
1
Cuesta-Valiño, Pedro
1
Davis, Scott W.
1
Ji, Chen
1
Lafley, A . G.
1
Levin, Elizabeth
1
Ma, Jianmei
1
Markey, Rob
1
Martin, Roger L.
1
Núñez-Barriopedro, Estela
1
Pablo-Marti, Federico
1
Quach, Sara
1
Robertson, Thomas S.
1
Senior, John
1
Sherer, Lori
1
Shi, Wenhua
1
Thaichon, Paramaporn
1
Whiteside, Janey
1
Wilmet, Jody
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Harvard business review : HBR
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
18
Journal of hospitality marketing & management
16
Cogent business & management
15
Springer eBook Collection
14
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Cogent Business & Management
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
4
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
5
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
6
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
7
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
8
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
9
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
10
When the customer is stressed
Berry, Leonard L.
;
Davis, Scott W.
;
Wilmet, Jody
- In:
Harvard business review : HBR
93
(
2015
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->