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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Customer loyalty"
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Beziehungsmarketing
14
Relationship marketing
14
Customer loyalty
13
Consumer behaviour
9
Customer satisfaction
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Customer retention
5
Kundenbindung
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing management
4
Marketingmanagement
4
Dienstleistungsqualität
3
Meta-Analyse
3
Meta-analysis
3
Service quality
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Share of wallet
2
Advertising
1
Advertising agencies
1
Advertising industry
1
B2B
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Business-to-business
1
Confidence
1
Content analysis
1
Creativity
1
Customer equity
1
Customer experience
1
Customer experience management
1
Customer relationship management
1
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English
16
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Ahearne, Michael
1
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Beck, Joshua T.
1
Belli, Alex
1
Bill, Fabian
1
Bitner, Mary Jo
1
Bock, Dora E.
1
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1
Brüggen, Elisabeth C.
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Carrillat, François A.
1
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1
Enkawa, Takao
1
Feurer, Sven
1
Frank, Björn
1
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1
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1
Gremler, Dwayne D.
1
Gwinner, Kevin P.
1
Hayati, Babak
1
Henderson, Conor M.
1
Homburg, Christian
1
Hopkins, Christopher D.
1
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Ji, Chen
1
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1
Klarmann, Martin
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Lam, Son K.
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Levin, Elizabeth
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Ma, Jianmei
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1
Ngobo, Paul Valentin
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Núñez-Barriopedro, Estela
1
O'Rourke, Anne-Maree
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Ou, Yi-Chun
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The journal of business & industrial marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
18
Journal of hospitality marketing & management
16
Cogent business & management
15
Springer eBook Collection
14
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Asia Pacific journal of marketing and logistics
10
Cogent Business & Management
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
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ECONIS (ZBW)
16
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Date (oldest first)
1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
7
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
8
The trajectory of
customer
loyalty
: an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
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