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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject:"Customer loyalty"
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Beziehungsmarketing
22
Relationship marketing
22
Customer satisfaction
17
Kundenzufriedenheit
17
Consumer behaviour
15
Konsumentenverhalten
15
Customer loyalty
13
Dienstleistungsqualität
9
Service quality
9
customer loyalty
7
Customer retention
6
Kundenbindung
6
Lieferantenmanagement
5
Supplier relationship management
5
customer satisfaction
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing management
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Marketingmanagement
4
E-commerce
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Electronic Commerce
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Ethiopia
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Meta-Analyse
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Meta-analysis
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Äthiopien
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Automotive industry
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Brand image
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Brand management
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Confidence
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Customer value
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Electronic Banking
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Electronic banking
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Kfz-Industrie
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Kundenwert
2
Markenführung
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2
Service industry
2
Share of wallet
2
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Casadesús, Martí
2
Marimon, Frederic
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Petnji Yaya, Luc Honore
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1
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
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Askariazad, Mohammad Hossein
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Bill, Fabian
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Cuesta-Valiño, Pedro
1
Enkawa, Takao
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Ji, Chen
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The journal of business & industrial marketing
Journal of the Academy of Marketing Science
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
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ECONIS (ZBW)
24
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1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
7
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
8
How can social networking sites help build
customer
loyalty
? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
9
Factors influencing consumer loyalty towards 3G mobile data service providers : evidence from Ghana
Ofori, Kwame Simpe
;
Boakye, Kwabena G.
;
Narteh, Bedman
- In:
Total quality management & business excellence : an …
29
(
2018
)
5
,
pp. 580-598
Persistent link: https://www.econbiz.de/10011854104
Saved in:
10
Can non-life insurers improve policyholder relationships in onlie services?
Yu, Tsu-Wei
- In:
Total quality management & business excellence : an …
28
(
2017
)
8
,
pp. 825-839
Persistent link: https://www.econbiz.de/10011977050
Saved in:
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