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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
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Beziehungsmarketing
40
Relationship marketing
40
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4
Customer data
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4
Prozessmanagement
4
Data Mining
3
Data mining
3
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Betriebliches Bildungsmanagement
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Betriebliches Informationssystem
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Consumer behaviour
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Cost-benefit analysis
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Customer satisfaction
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Einführung
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Employer-provided training
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Erfolgsfaktor
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German
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Helmke, Stefan
11
Uebel, Matthias
11
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Birker, Benjamin
2
Bollers, Andrea
2
Busch, Axel
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Frischkorn, Rainer
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Hippner, Hajo
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Langemann, Timo
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Lübke, Karsten
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Pepels, Werner
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Rese, Mario
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Schwarz, Katrin
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Sexauer, Hagen J.
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Stoffels, Mario
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Wellner, Marc
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Wilde, Klaus D.
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Wilke, Annika
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Wunsch, Tobias
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Brinker, Dörte
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Brinker-Helmke, Dörte
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Helmke, Jan
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Kirchner, Jens
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Midderhoff, Sarah
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Scherberich, John Uwe
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Scherberich, John-Uwe
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Schwemin, Sarah
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Wirth, Stephan
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
40
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40
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1
Grundlagen und Ziele des CRM-Ansatzes
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 3-20)
.
2017
Persistent link: https://www.econbiz.de/10011599089
Saved in:
2
Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
3
CRM und Web 2.0
Scherberich, John Uwe
- In:
Effektives Customer Relationship Management : …
,
(pp. 77-96)
.
2017
Persistent link: https://www.econbiz.de/10011599144
Saved in:
4
Vertriebssteuerung durch operative CRM-Systeme : Anwendungsstand und Nutzenpotenziale in der betrieblichen Praxis
Sexauer, Hagen J.
;
Wellner, Marc
- In:
Effektives Customer Relationship Management : …
,
(pp. 99-111)
.
2017
Persistent link: https://www.econbiz.de/10011599146
Saved in:
5
CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 113-130)
.
2017
Persistent link: https://www.econbiz.de/10011599149
Saved in:
6
Vertrauen ist alles - Kundenmanagement im Seminarbereich
Schwarz, Katrin
- In:
Effektives Customer Relationship Management : …
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011599151
Saved in:
7
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
Saved in:
8
Churn Management - Herausforderungen für den Handel
Papenhoff, Heike
;
Lübke, Karsten
- In:
Effektives Customer Relationship Management : …
,
(pp. 161-170)
.
2017
Persistent link: https://www.econbiz.de/10011599191
Saved in:
9
Einführung von CRM im Unternehmen
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 195-205)
.
2017
Persistent link: https://www.econbiz.de/10011599195
Saved in:
10
Change Management in der Praxis zur Einführung von CRM
Helmke, Stefan
;
Brinker-Helmke, Dörte
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-218)
.
2017
Persistent link: https://www.econbiz.de/10011599197
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