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~person:"Gil Saura, Irene"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
18
Relationship marketing
18
Brand image
9
Consumer behaviour
9
Einzelhandel
9
Konsumentenverhalten
9
Markenimage
9
Retail trade
9
Brand management
7
Markenführung
7
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
4
Customer value
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Information technology
4
Informationstechnik
4
Innovation
4
Kundenwert
4
Service quality
4
Lieferantenmanagement
3
Loyalty
3
Satisfaction
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
loyalty
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand loyalty
2
Business-to-business marketing
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CHAID
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Confidence
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Image
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Marketing
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Nachhaltige Entwicklung
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Gil Saura, Irene
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
29
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
19
Palmatier, Robert W.
19
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Smith, Alan D.
19
Mattila, Anna S.
18
Svensson, Göran
18
Ahn, Jiseon
17
Itani, Omar S.
17
Khan, Imran
17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Bruhn, Manfred
15
Grewal, Dhruv
15
Verhoef, Peter C.
15
Agnihotri, Raj
14
Balaji, M. S.
14
Japutra, Arnold
14
Chatterjee, Sheshadri
13
Homburg, Christian
13
Johnson, Lester W.
13
Karjaluoto, Heikki
13
Leckie, Civilai
13
Sesé, F. Javier
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Gong, Taeshik
12
Harrigan, Paul
12
King, Ceridwyn
12
Ruyter, Ko de
12
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The journal of brand management : an international journal
3
Management decision : MD
2
The journal of services marketing
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Service business
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
18
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
6
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
7
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
8
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
9
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
10
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
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