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Search: subject:"Customer value"
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Customer value
26
Kundenwert
26
Beziehungsmarketing
14
Relationship marketing
14
Portfolio selection
7
Portfolio-Management
7
B-to-B-Marketing
6
Business-to-business marketing
6
customer lifetime value
6
Consumer behaviour
5
Konsumentenverhalten
5
Market segmentation
5
Marktsegmentierung
5
Viral marketing
5
Virales Marketing
5
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
customer engagement
3
Börsenkurs
2
Customer acquisition
2
Kundengewinnung
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Markov chain
2
Markov-Kette
2
Share price
2
Supplier relationship management
2
Accounting valuation
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bank marketing
1
Bankmarketing
1
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Bilanzielle Bewertung
1
Brand image
1
Brand management
1
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Article
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26
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1
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1
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English
26
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Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Leone, Robert P.
2
Neslin, Scott A.
2
Petersen, J. Andrew
2
Selnes, Fred
2
Wiesel, Thorsten
2
Ballings, Michel
1
Bermes, Manuel
1
Chang, Chun-Wei
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Fader, Peter
1
Fornell, Claes
1
Garnefeld, Ina
1
Haenlein, Michael
1
Hardie, Bruce G. S.
1
Heitmann, Mark
1
Helm, Sabrina V.
1
Hewett, Kelly
1
Homburg, Christian
1
Horn, Lutz
1
Hult, G. Tomas M.
1
Lehmann, Donald R.
1
Libai, Barak
1
Liu, Yuping
1
McCarthy, Daniel M.
1
Meire, Matthijs
1
Morgeson, Forrest V., III.
1
Palmatier, Robert W.
1
Ramani, Girish
1
Ramaseshan, B.
1
Reinartz, Werner J.
1
Schmitt, Philipp
1
Schulze, Christian
1
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Journal of marketing
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
The journal of business & industrial marketing
27
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
14
Marketing Working Papers
13
Service business
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Management decision : MD
10
Springer eBook Collection
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
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ECONIS (ZBW)
26
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1
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26
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1
How physical stores enhance
customer
value
: the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Creating enduring
customer
value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
5
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
6
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
7
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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