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~subject:"Measurement"
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Search: subject:"Customer value"
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Subject
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Measurement
Kundenwert
2,553
Customer value
2,544
Beziehungsmarketing
1,477
Relationship marketing
1,477
Consumer behaviour
647
Konsumentenverhalten
644
Value creation
581
Betriebliche Wertschöpfung
576
Customer satisfaction
316
Customer integration
313
Kundenintegration
313
Kundenzufriedenheit
302
Service quality
275
Dienstleistungsqualität
268
Marketingmanagement
235
Marketing management
232
Theorie
225
Theory
225
Lieferantenmanagement
189
Supplier relationship management
189
customer value
172
Deutschland
150
Germany
149
Brand management
145
Markenführung
145
B-to-B-Marketing
144
Business-to-business marketing
144
Kundenmanagement
138
USA
134
United States
133
Brand image
129
Markenimage
129
Service-dominant logic
128
Service-Dominant Logic
125
Value co-creation
113
Social Web
97
Social web
97
Innovation
83
Einzelhandel
81
Marketing
81
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Undetermined
17
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8
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Article
54
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23
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Article in journal
39
Aufsatz in Zeitschrift
39
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14
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14
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9
Thesis
8
Graue Literatur
5
Non-commercial literature
5
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4
Collection of articles of several authors
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2
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1
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1
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1
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English
60
German
17
Dutch
1
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Kumar, V.
10
Shah, Denish
3
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Jain, Dipak
2
Lafleur, Martin J.
2
Leone, Robert P.
2
Mengen, Andreas
2
Petersen, J. Andrew
2
Rust, Roland T.
2
Singh, Siddharth S.
2
Tommasetti, Aurelio
2
Troisi, Orlando
2
Venkatesan, Rajkumar
2
Vesci, Massimiliano
2
Wachter, Nadine
2
Wiesel, Thorsten
2
Abe, Makoto
1
Aksoy, Lerzan
1
Ancarani, Fabio
1
Arteaga, Francisco
1
Bakar, Abdul Rahim Abu
1
Barnes, James G.
1
Berger, Paul D.
1
Berger, Sven C.
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Boo, Soyoung
1
Borle, Sharad
1
Brazell, Jeff D.
1
Bruhn, Manfred
1
Busacca, Bruno
1
Bäckström, Ingela
1
Caruana, Albert
1
Cepeda Carrión, Gabriel
1
Cossío-Silva, Francisco-José
1
Costa, Francisco José
1
Costabile, Michele
1
Dalci, Ilhan
1
Del Chiappa, Giacomo
1
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Institution
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
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All
Journal of business research : JBR
4
MSI reports : working paper series
3
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
SpringerLink / Bücher
2
A focused issue on the marketing process in organizational competence
1
Acta Wexionensia
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Benchmarking : an international journal ; BIJ
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Creating and managing superior customer value
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft
1
Global journal of business research : GJBR
1
Grundlagen des After Sales Marketing
1
Handbook of marketing strategy
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
INSEAD Working Paper
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Informationstechnologie und Ökonomie
1
International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Journal of Service Theory and Practice
1
Journal of business-to-business marketing
1
Journal of creating value
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
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Source
All
ECONIS (ZBW)
76
Other ZBW resources
1
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1
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77
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1
Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
Kumar, V.
-
2024
-
2nd ed. 2024.
You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets
Customer
Value
-- 7. What’s the …
Persistent link: https://www.econbiz.de/10014475009
Saved in:
2
Defining and measuring
customer
value
: some reflections and new perspectives
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
Saved in:
3
Religious value co-creation : measurement scale and validation
Sudarti, Ken
;
Fachrunnisa, Olivia
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014451910
Saved in:
4
Evaluating service quality and service value in manufacturer-distributor settings : a systems approach
Kivijärvi, Hannu
;
Virta, Aleksi
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 21-46
Persistent link: https://www.econbiz.de/10012584484
Saved in:
5
The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Omkar Dastane
;
Goi, Chai Lee
;
Rabbanee, Fazlul
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014265704
Saved in:
6
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
7
Measuring
customer
value
in commercial experiences
Eriksson, Maria
;
Bäckström, Ingela
;
Ingelsson, Pernilla
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
6
,
pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
Saved in:
8
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
9
Measuring
customer
value
co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
10
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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