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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Beziehungsmarketing
3
Relationship marketing
3
customisation
2
Betriebliche Wertschöpfung
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Consumer behaviour
1
Customer satisfaction
1
Customer value
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Dienstleistungsqualität
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E-commerce
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Erfolgsfaktor
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Familienunternehmen
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Kundenwert
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Kundenzufriedenheit
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MC
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Marketing management
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Marketingmanagement
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Mass Customization
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Mass customization
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Service quality
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Success factor
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Tourism employees
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Tourismusberufe
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Value creation
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Viral marketing
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Virales Marketing
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WTP
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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attitude
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customer behaviour
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customer orientation
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e-WOM
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electronic word of mouth
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Damm, Raphael
1
Dangi, Hamendra Kumar
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González-Porras, José L.
1
Malik, Anuradha
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Morales, Javier
1
Pablos Heredero, Carmen de
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Rodríguez Monroy, Carlos
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Ruiz-Alba, José L.
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International journal of technology marketing : IJTMkt
International journal of internet marketing and advertising : IJIMA
International journal of production research
41
International journal of product development : IJPD
4
International Journal of Logistics Economics and Globalisation
3
Journal of Information & Knowledge Management (JIKM)
3
ETLA Discussion Papers
2
International Journal of Applied Management Science
2
International Journal of Innovation Management (ijim)
2
International Journal of Services, Economics and Management
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of business innovation and research
2
International journal of innovation management
2
International journal of logistics systems and management
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
International journal of services and operations management
2
International journal of technology management : IJTM
2
Journal of information & knowledge management : JIKM
2
Sustainability
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Asian Journal of Management Science and Applications
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Discussion Papers / Elinkeinoelämän Tutkimuslaitos (ETLA)
1
Economic research
1
Economics Papers from University Paris Dauphine
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European Journal of Industrial Engineering
1
Industry and innovation
1
International Journal of Economics and Business Research
1
International Journal of Public Policy
1
International Journal of Revenue Management
1
International Journal of Sustainable Economy
1
International Journal of Technoethics (IJT)
1
International journal of Indian culture and business management
1
International journal of agile systems and management : IJASM
1
International journal of business and systems research
1
International journal of business excellence
1
International journal of business performance management : IJBPM
1
International journal of entrepreneurship and small business
1
International journal of globalisation and small business : IJGSB
1
International journal of information systems and change management : IJISCM
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ECONIS (ZBW)
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Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
2
Personalisation in marketing : an exploratory study
Dangi, Hamendra Kumar
;
Malik, Anuradha
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011741652
Saved in:
3
A review and a conceptual framework of the key value drivers of mass
customisation
Damm, Raphael
;
Pablos Heredero, Carmen de
;
Rodríguez …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010201176
Saved in:
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