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~subject:"Website"
~subject:"Konsumentenverhalten"
~person:"Schreier, Martin"
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Konsumentenverhalten
Produktgestaltung
10
Product design
8
Consumer behaviour
7
Customer integration
5
Kundenintegration
5
Mass customization
5
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4
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user design
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Schreier, Martin
Liu, Qing
16
Kaiser, Ulrich
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Law, Rob
14
Grewal, Dhruv
13
Herrmann, Andreas
13
Mattila, Anna S.
13
Singh, Nitish
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Journal of marketing research
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
Journal of marketing
1
Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
3
The innovation effect of user
design
: exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
4
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
5
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
6
Warum "Toolkits for User Innovation and
Design
" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin
;
Mair am Tinkhof, Astrid
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
Saved in:
7
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and
Design
"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
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